BUSINESS & MARKETING Grounded growth

Zen Business is a 2-day, 1-night residential learning programme built around cases, practice and small-group exchange.

Explore the programme

Zen Business – KINH DOANH VÀ MARKETING

From customer insight to sales

Audience

Business and shop owners, founders, sales and marketing teams

Duration

2 days, 1 night · approximately 14 learning hours

Format

Residential cohort · 18–26 participants

Time

28–29 November 2026

Location

Làng Mô Retreat

ABOUT THE PROGRAMME

Zen Business

Zen Business is designed for business and shop owners, founders, sales and marketing teams. The programme makes room for focused learning through essential frameworks, realistic cases and coached practice.

Create a customer acquisition plan, a sales message and 30-day tracking measures. The resort setting provides space to exchange ideas, rest and connect with peers.

LEARN THROUGH EXPERIENCE

From ideas to practice

Activities help participants test new ideas, receive feedback and produce something they can apply after the programme.

Customers and target markets

Work in a small group on segmentation, needs and buying journeys, then discuss how to apply it in each participant's context.

Problem-led selling

Work in a small group on discovery, value proposition and objection handling, then discuss how to apply it in each participant's context.

Digital marketing and communications

Work in a small group on channel choice, content experiments and measurement, then discuss how to apply it in each participant's context.

Credible personal branding

Work in a small group on expert positioning, distinct voice and consistency, then discuss how to apply it in each participant's context.

PROGRAMME CONTENT

Five connected modules combine essential knowledge, practice and a final piece of work over approximately 14 hours in 2 days.

Customers and target markets

Segmentation, needs and buying journeys.

Objectives

Understand and apply customers and target markets to a specific case.

Method

Concise framework, group exercise, individual practice and structured feedback.

Outcomes

A working draft or practical decision relating to customers and target markets.

Detailed contents

Segmentation, needs and buying journeys

Apply to a case and receive feedback

Problem-led selling

Discovery, value proposition and objection handling.

Objectives

Understand and apply problem-led selling to a specific case.

Method

Concise framework, group exercise, individual practice and structured feedback.

Outcomes

A working draft or practical decision relating to problem-led selling.

Detailed contents

Discovery, value proposition and objection handling

Apply to a case and receive feedback

Digital marketing and communications

Channel choice, content experiments and measurement.

Objectives

Understand and apply digital marketing and communications to a specific case.

Method

Concise framework, group exercise, individual practice and structured feedback.

Outcomes

A working draft or practical decision relating to digital marketing and communications.

Detailed contents

Channel choice, content experiments and measurement

Apply to a case and receive feedback

Credible personal branding

Expert positioning, distinct voice and consistency.

Objectives

Understand and apply credible personal branding to a specific case.

Method

Concise framework, group exercise, individual practice and structured feedback.

Outcomes

A working draft or practical decision relating to credible personal branding.

Detailed contents

Expert positioning, distinct voice and consistency

Apply to a case and receive feedback

A 30-day business system

Lead process, follow-up and performance dashboard.

Objectives

Understand and apply a 30-day business system to a specific case.

Method

Concise framework, group exercise, individual practice and structured feedback.

Outcomes

A working draft or practical decision relating to a 30-day business system.

Detailed contents

Lead process, follow-up and performance dashboard

Apply to a case and receive feedback

SCHEDULE

2 DAYS 1 NIGHT

2 days of learning and experience with breaks between sessions. Evening activities are optional.

Thời gian

08:00–09:00

Welcome and breakfast

09:00–10:30

Customers and target markets

10:30–10:45

Break

10:45–12:00

Case practice and group discussion

12:00–13:30

Lunch and rest

13:30–15:00

Problem-led selling

15:00–15:15

Break

15:15–16:45

Application exercise and feedback

17:00–18:30

Personal time at the resort

18:30–20:00

Dinner; optional peer exchange

08:00–09:00

Welcome and breakfast

09:00–10:30

Digital marketing and communications

10:30–10:45

Break

10:45–12:00

Case practice and group discussion

12:00–13:30

Lunch and rest

13:30–15:00

Credible personal branding

15:00–15:15

Break

15:15–16:45

Application exercise and feedback

17:00–18:30

Wrap-up and action plan

18:30–20:00

Programme concludes

Download schedule

FACILITATORS

Supporting participants through case discussions, hands-on practice and direct feedback.

Cố vấn kinh doanh Zen Business

Business & marketing facilitator / Customer insight, sales and digital marketing

Expertise

Khách hàng, bán hàng và marketing số / Customer insight, sales and digital marketing

Thiết kế hoạt động học theo tình huống / Case-based learning activities
Hướng dẫn thực hành theo chủ đề / Topic-focused practice
Phản hồi và tổng kết kế hoạch ứng dụng / Feedback and application planning

Học qua tình huống và phản hồi thực tế. / Learn through practical cases and feedback.

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LM – Phòng Standard

Phòng ngủ tiêu chuẩn 1 giường đôi lớn, phù hợp với các cặp đôi muốn dành thời gian bên nhau.

Area 21m2

Beds 1

Guests 2

Breakfast, lunch and dinner follow the programme timetable. Please advise us of vegetarian needs or food allergies when registering.

WHAT YOU TAKE AWAY

Value comes from practical application, meaningful exchange and an action plan suited to each participant.

Structured knowledge

Gain a framework and the right questions to ask before acting.

Practice with feedback

Test a new approach on a case, receive input and refine it.

A tangible outcome

Create a customer acquisition plan, a sales message and 30-day tracking measures.

Peer connection

Exchange experiences with peers who share similar interests.

LEARNING MOMENTS

Learning, shared experiences and connection throughout the programme.

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REQUEST A CONSULTATION

SAVE 16%

6.400.000 đ

5.400.000 đ

Zen Business

Tuition: VND 5,400,000 per participant for 2 days and 1 night. Share your details to discuss dates and programme content.

Learning-goal consultation

Clarify your needs and fit before enrolling.
Practice materials

Receive exercises and an application framework for the programme.
Private cohort option

Cases and dates can be adapted for an organisational cohort.

Request a consultation

BUSINESS & MARKETING Grounded growth

Zen Business – KINH DOANH VÀ MARKETING

ABOUT THE PROGRAMME

Customers and target markets

Problem-led selling

Digital marketing and communications

Credible personal branding

Customers and target markets

Objectives

Method

Outcomes

Detailed contents

Problem-led selling

Objectives

Method

Outcomes

Detailed contents

Digital marketing and communications

Objectives

Method

Outcomes

Detailed contents

Credible personal branding

Objectives

Method

Outcomes

Detailed contents

A 30-day business system

Objectives

Method

Outcomes

Detailed contents

Cố vấn kinh doanh Zen Business

LM – Phòng Standard

Structured knowledge

Practice with feedback

A tangible outcome

Peer connection

REQUEST A CONSULTATION

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